In late February of 2021, textured hair specialist Camille Janae shared a Tiktok of a client with type four hair styled into a wash and go. The voiceover stated that only shampoo, conditioner, and styler was used. No heavy oils. No raw butter. Twitter blew up. Since then, the #30dayhairdetox created by the hairstylists behind Black Girl Curls has been trending.